Connecting with the customers when they want is the most important part of the entire connected retail ecosystem. Location based services are one of the most powerful customer intent driving factors. LBS are focused entirely on increasing customer engagement and ultimately, improve on their purchase intent. As for retailers, the inclusion of location data as part of their digital strategies has further blurred the lines between digital and physical worlds. Location data supplies retailers with new methods for targeting and personalization, now with the purpose of driving customers to their physical stores.