Category: Location Based Advertising
‘Social media marketers know that engaging users is not an easy task. A personalized app is a more relevant approach in the customer-centric retail landscape.’
Retaining an existing customer is more important than earning a new customer. The biggest mistake brands make when advertising is that they do not consider existing customers. There is nothing wrong in focusing on new customers yet, neglecting the existing customer base is not helpful. The right way is to keep engaging existing and new customer with a personalized approach that will also help you to build your brand value. Here, we have the top five ways to increase customer engagement and make your brand visible.
Know Your Audience
Before you start creating a marketing campaign for your target audience, there is a need to understand and know them thoroughly. What is your target audience and what matters to your customers are vital in order to create smarter and focused marketing campaigns. It helps to tap the right note; turning out to be one of the key factors for the success of your marketing campaign. Users’ data can provide relevant insights into decide digital advertising platform for retailers.
Give Personalization Experience
Customer Lifetime Value is directly proportional to the level of interaction with the customers. With constantly evolving customer preferences, there is a need to target your audience with more personalized offers. Location-based advertising for local businesses is one of those approaches when users get local offers and promotional content as a personalized experience with local flavor. Food delivery apps are the perfect example to understand this; Information line the best food joints, local offers, cuisine, etc. is used to target local users.
Stay Relevant On Time
Social media platforms are trendsetters, especially when trends are changing with a single post or hashtag. The constant battle to stay relevant and that too on time makes it a critical step for marketers, you need to create content that resonates with time. There is always a first-mover advantage for a marketer who initiates a conversation with its users on social media platforms. Marketers have to keep an eye on the relevancy with any strategy to get it noticed timely.
Approach Users with Relevant Messages
It is essential for content to be entertaining and value addition for users that helps to build trust too. With an emotional connection relevant to your users is enough to get a place in their life routine. Usually, marketers send promotional messages and offer to any group of users without much of relevancy. Approach users with a relevant message that is useful for them, provides them with the required information, and solves their queries to fix the problem.
Give Omni-channel Experience
Just give it a brief look over LEAP platform, a location-enabled advertising platform capable to offer one of the most promising omni-channel space. First, it has the availability on multiple platforms with a more personalized approach. Secondly, it bridges the gap between brands and users in this space to reach all possible target audiences. A perfect example of omni-channel experience for end users as well as for brands. In short, it is all about making a customer’s life easier by increasing the reach using multiple modes of communication.
One of the biggest challenges faced while developing a retail app is to stick to the objective of providing “true” value to customers. For that, it is necessary to understand customers closely and create differentiated offerings based on their preferences. In such cases, applications with geolocation for brands will help to derive precise choices of customers based on their behaviour. Further, brands can analyze customer data to increase lifetime value and maximize retention rate.
What does location-based marketing bring to brands?
Today’s systems or applications are well equipped to target their audience upto certain extent. The techniques like mass email and cold calling have become old school. New age marketing involves location-based targeting to reach customers and stay competitive which brings another level of opportunity for brands.
- Create Customer Loyalty Programs
Customers feel motivated while participating in loyalty programs and spend more time with the brand. Retail companies should grab such emotions and add location-based information with personalised experience. This will eventually help them acquire and retain more customers in a shorter span.
- Increase Customer LTV (Life-Time-Value)
Increasing LTV should be a priority for any e-commerce and e-retail store operator to increase profitability. Marketers are doing a great job convincing prospective customers to buy products. Leading brands are work hard to transform customers into brand ambassadors thereby increasing their Life-Time Value (LTV). Location-based advertising provides the best option for brands to improve LTV of their customers.
- Post Purchase Customer Experience
In today’s increasingly competitive landscape, where choices are abundant and brand loyalty is almost nonexistent, customers need a reason to believe and trust the brand. Remarketing them through email and Facebook or creating a subscription model or VIP club is not enough to bring them back to the website/store and order again. Those initiatives will only prove successful and yield the expected results if customers’ previous interactions, purchases and experiences with the brand have been very positive. Increasing the LTV through positive customer experience should be a priority for any e-commerce business to become more profitable.
LEAP, location-enabled advertising, a mobile app for brands and retailers, brings gaming and entertainment to encourage consumers with deals and rewards. LEAP also acts as a digital advertising platform which empowers brand owners to increase sales by increasing consumer outreach and engagement. A brand can follow their consumers throughout the journey from the first click to final check-out. With this, they can “virtually follow” the consumer and motivate them at each step of their buying journey.
In addition, LEAP:
- connects all possible ways by which the customer interacts with the point of sales system or marketing efforts
- collaborates and integrates location-based services with analytics, marketing & positioning modules.
- focuses on improving customer engagements through advertising and marketing modules
Conclusion
Brands should focus on building attractive loyalty programs and create stronger customer relationships. Customers tend to stick with a particular brand if they are able to communicate with them directly. Geolocation or location-based marketing paves the way for both participants in the retail ecosystem – the brand as well as the consumers.