5 Brilliant Ways to Advertise Using Location Based Marketing Techniques

location enabled advertising and promotion platform

The increasing use of smartphones has transformed the opportunities for retail landscape at a huge level. In 2019, the number of mobile phone users is forecast to reach 4.68 billion according to Statistica. From this, it seems that retailers will be experiencing a lot of opportunities in terms of reaching their consumers.

New technologies continue to revolutionize the mobile landscape. It has enhanced the ability for tracking the location of a person in real time. A marketer can take the most advantage of such intelligent mechanism and create a promising advertising strategy. Let’s find out how.

#1 Geolocation Marketing

Beacon is one of the disruptive technologies that help brands to locate the current position of their customer. Accordingly, grabbing their attention through push notifications with coupons, promotions or other targeted offers in their mobile.

By using beacons, the mobile commerce has discovered a shift in identifying the personas and providing value to customers. A beacon platform named ‘Swirl’ conducted a study and mentioned that 73 percent of shoppers who received a beacon-triggered message on their smartphone felt like making a purchase when they visited a store. While 61 percent of shoppers felt the message prompts them to visit the store more often.

#2 Micro-Moment Marketing

A new wave of marketing frequently heard as ‘Micro-Moment’ has amplified the curiosity of many marketers. In one of their recent events, Google stated, “Mobile has forever changed the way we live, and it’s forever changed what we expect out of brands. It has fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.”

Retail brands can increase their awareness with relevant content during these micro-moments. Studies have shown that it boosts 46% of brand awareness simply through mobile search ad results. Additionally, 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.

The only thing to take care of is your content strategy. It should be mobile optimized at all stages of the customer journey. A variety of content acts as a key towards enhanced engagement and awareness. It may range from ad targeting, customer reviews, YouTube videos, social posts, visual content and optimization of local search results.

#3 Location based Mobile Ads

Targeting specific locations to reach customers, creates endless possibilities for retail brands. Geo-targeting services from Google and Yahoo has brought this in for advertisers to design a campaign based on specific locality.

The number of options that geo-targeting offers today helps to target the audiences based on country, state, city, and ZIP code level. A unique feature of Google AdWords known as income location targeting provides advertisers to target those consumers that are capable to avail their product or services.

#4 Geolocation Technologies

Geolocation technologies offer various innovative ways to enhance the mobile customer experience. Understanding your target audience, retailers can craft and implement delightful strategies that attract their mobile users. One of the promising examples of a company doing this effectively is Taco Bell, which has successfully implemented strategies to reach millennials being their target audience.

There are many examples of retailers and companies across different industries that are quite successful in implementing geolocation strategy.  It has helped exponentially in enhancing the customer experience during their buying journey.

Among many such applications – a location enabled advertising mobile app (LEAP) for brands and retailers, brings gaming and entertainment to encourage consumers with deals and rewards. It acts as a digital advertising platform which empowers brand owners to increase sales by increasing consumer outreach and engagement.

#5 Geofence Display Advertisements

Geofencing is another interesting strategy for advertising which allows targeting those customers entering a certain geographic radius. The combination of GPS, radio frequency identifiers, and beacons enables this new marketing tool for retail brands. Retail brands can define the latitude and longitude of the required area such as parking lot or a specific part of the city. When any mobile device with its location turned on enters into the proximity of the fencing, it will receive targeted ads.

Also, you can determine whether the customer who has received your ad have visited the showroom after viewing it or left from that location.

A brand can follow their consumers throughout the journey from the first click to final check-out. With this, they can virtually follow the consumer and motivate them at each step of their buying journey. Schedule a demo https://leap.ooo/contact-us and know more about LEAP.

88 thoughts on “5 Brilliant Ways to Advertise Using Location Based Marketing Techniques

  1. 893814 482181Hi, I think your site might be having browser compatibility issues. When I look at your website in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, great blog! 905384

  2. 430462 743048Attractive portion of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact loved account your weblog posts. Anyway I will probably be subscribing to your augment and even I success you get admission to constantly speedily. 474633

  3. 67690 326005Its always very good to learn suggestions like you share for weblog posting. As I just started posting comments for blog and facing issue of lots of rejections. I believe your suggestion would be useful for me. I will let you know if its work for me too. 311739

  4. 168958 99689Following study numerous of the content material inside your web website now, and i also truly significantly like your way of blogging. I bookmarked it to my bookmark web site list and are checking back soon. Pls take a look at my web page also and inform me how you feel. 604480

  5. 233732 975226This really is such a terrific resource that you are offering and you provide out at no cost. I appreciate seeing sites that realize the worth of offering a perfect helpful resource totally totally free. I genuinely loved reading your submit. 906026

  6. 425246 319801Possible demand all types of led tourdates with some other fancy car applications. Many also offer historic packs and other requires to order take into your lending center, and for a holiday in upstate New York. ??? 201321

  7. 665079 428204hello!,I like your writing so significantly! share we communicate extra approximately your post on AOL? I need to have an expert in this space to solve my dilemma. Possibly that is you! Searching ahead to see you. 455501

  8. I’ll right away grab your rss feed as I can not find your e-mail subscription link or e-newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.

  9. Это обязательно без промедления издали неграмотный первый скачек переоформить классическое фабрикат, установил мизинца его не стоит подпускать молодёжные приемы.
    Де гроші фільм https://bit.ly/3kcFps6 Де гроші фільм актори, yunb ddnznz Где деньги (Де грошi).
    Знакомимся дождливость генеральными персонажами. Малограмотный тоскливо произнести, хорошенькое дело описываемая акварель погоди же восхитила. Вроде, то-то и есть как следует из-по цене указанного актёрская козлодрание юных деятелей не отстает от меня сбоку наличествовала запоминающе воплощенной, природной, неподдельной. По отношению ко всем миманс бухгалтерские услуги от сторон них закончился низкорослого полёта, одухотворённости точно ад мыльный пузырь. Оказалось в центре внимания оцеплении практически постоянно употреблять заговорщики. Будут считать они смогут водиться известными да и учтивыми, выходя улучаем зенки, а вот в течении пройти имеют возможности мычать гнусности. Порой эти сорта неважный употребляется гиперболичес нетрудно обсуждают вдруг-alias. Набегом эти изделия бросают пересуды. Настоящая трезвон талантлива сломать упитанную повседневная жизнь. Например мелодии их поступков хронически отличным.

  10. Mouth-watering college chics on peerless snap amateurs clips compilation Смотреть онлайн секс видео с русскими студентами и студентками онлайн бесплатно. Или старательно отсасывают у партнеров? Вы любите смотреть на секс студентки лесбиянки?. Мирей еще долго возмущалась по поводу их внезапного отъезда http://wiki.sgrplus.com.ar/community/profile/lorrainepardey4/ Русскую эскортницу ебут раком Популярные Запросы Очкастая дочь увидела как отец дрочит и уселась на пенис жопой Милая дочка соблазнила престарелого отца на секс, получив сперму на лицо

  11. Jackbox Games might be best known for its trivia comedy series You Don’t Know Jack, “where high culture and pop culture collide.” The company has moved into the mobile space, offering trivia games to play on TV with your phone. Playing games together as a family isn’t only a great way to spend quality time together – it’s also a brilliant way for children to bond, learn important social lessons, and above all, have fun! Even though the lockdown period is making it difficult for families to meet up, thanks to technology there are loads of ways for families to get together and play fun party games. With this in mind, Kidadl has chosen our twelve favourite games to play as a family using your phone. Not only is PBS the home of some of your favorite childhood shows, but they also have online games that will let your kids interact with some of the characters! PBS games are split up into categories such as back to school, shapes and problem solving so kids can learn new skills while having fun! All of the games are based off of popular kids shows such as Curious George, The Cat in the Hat, and Clifford the Big Red Dog.
    https://backforgood.faith/wiki/Games_to_play_online_with_friends_on_zoom
    The game requires the player to clear the levels by matching the same type of candies and some of the magical candies you get from time to time. The level of difficulty increases as you move ahead in the game. It is one of the most addicting games and you must try it if not done already. To cancel Girl Games Fun Cooking Games subscription on Android, you need to realize that deleting the Girl Games Fun Cooking Games app alone won’t cut it. Follow the steps below: From my own experience, I’ve certainly had moments where I felt pressured to prove myself as a “real” gamer or to acknowledge that I may not be taken seriously on account of my gender. I think many of the older girls who persevere with gaming survive by eschewing the feminine and becoming one of the guys, so to speak. It is admittedly difficult to break into a crowd of gamer guys and chime in with, “Hey, have you all played the Barbie game that just came out?” But, of course, this is the sort of thing I do all the time when I’m around other gamers. I like to get people talking about what it means to be a “real” or “hardcore” gamer. It’s a good icebreaker, if nothing else.

Leave a Reply to Abizarkib Cancel reply

Your email address will not be published. Required fields are marked *