Month: August 2019

Many retail businesses are experiencing the benefits of location-based advertisements and achieving success for their online store. These ads have helped them to increase the traffic and enhance customer engagement giving a boost to their overall digital presence. So, does customized location-based advertisements can increase in-store visits, too?

A location-based ad helps retailers to pinpoint the physical location of the consumer through their mobile devices and send messages related to offers that drive them to the store. In a recent survey conducted by the data platform Factual, many retailers have experienced benefits like positive customer experience, effective campaigns, and better targeting accuracy by personalizing ads with location data. Over 90% said that doing so has also increased their understanding of audiences.

Data from 451 Research and PlaceIQ found that 57% of multichannel marketers said consumer location data, used to measure lift in-store visitation, is the most important type of data used to gauge marketing performance.

So, how do location-based ads help to boost in-store visits?

While creating a strategy for boosting in-store traffic, it is very important to focus on your customer base and target audience. Thereafter, look for ways to differentiate from your competitors while remaining relatable and relevant to your target customers.

If you have a brick & mortar store use location-based targeting and send customized offers to people from specific areas. It encourages them to visit your store and even make a purchase from your store.

Now, let us understand where to target? Though It is simple. The only thing needs to research about is which areas can provide promising opportunities. For example, if you’re seeing an increase in customers from a specific area, you can send mobile ads to people in that location. You can also create a strategy to attract previous customers in nearby cities by offering exclusive coupons and offers to get them back into the store.

Tips for Creating Location-Based Ads

While there are many ways to incorporate location-based advertising that can lure shoppers to visit your store, there’s likely some out-of-the-box strategies you must be missing out on. These tips can increase your success and provide the next level shift to your marketing efforts.

• Apply Geofence: Geofencing is a location-based service in which an app or software uses GPS, RFID, Wi-Fi, or cellular data to define geographical boundaries. It creates a virtual boundary where brands can target their customers.
• Enhance mobile ads: 49% of in-store purchases are influenced by digital interactions – over half of which take place on mobile, according to a recent report of the Facebook business. Therefore, brick-and-mortar retailers must evolve their campaigns to match the pace with the growing trend of mobile-first and reach maximum people with the product information.
• Targeted Locations: Since people are more likely to buy from a store that’s near where they’re located, keep your target locations close. You also want to make sure you consider other customer location data, like where they shop and where they’re from, to discover other areas that you should target.
• Frame Right Message: Having the right messages is one of the most important things you need for a successful location-based ad. Something as simple as customizing each ad to address specific pain points and customer interests can provide better opportunities to attract customers and drive store visits.

Integrating Location-Based Ads for Retail Stores

LEAP connects business-to-consumer touch-points like a point of sales systems with marketing efforts. It is a platform for collaboration and integration of location-based services, analytics, positioning, etc. to improve consumer engagements through advertising and marketing modules.

• LOCATION-BASED ADVERTISING – Locate & connect with potential Consumers
• TARGETED MARKETING – Tactics to reach your target audience
• PRODUCT PROMOTIONS – Right content with the right context
• ESTABLISH VALUE-ADDED CHANNELS – Build up lifetime Consumer value
• CONSUMER ENGAGEMENT – Interactive ways to engage with consumers

If you’re looking to improve your reach, attract new customers, and most importantly, boost your in-store visits, location-based ads can be an ideal solution for your business.

Get in touch with the experts at LEAP for more information about the benefits of location-based ads and how we can help you drive conversions and sales in-store.

With the increasing competition in the retail industry, shopping malls need to optimize their customers’ experiences. Location based advertising is the key to enhance shopping experience. It helps to create a positive impact, boosting business and acquiring new and loyal customers.

New age consumers choose to invest in experiences rather than just shopping. Retailers need to think in a similar direction that can meet their consumers’ expectations. It is the need of the hour to develop and adopt innovative concepts which can serve as a differentiator and break the clutter.

With the increasing numbers of online shopping options, customers are more inclined to shop at home. However, by creating a more engaging and personalised experience, retailers can drive people towards their stores and ensure they leave with quality shopping experience leading towards customer loyalty.

Consumers now have access to multiple channels to shop for and therefore, malls find it challenging to attract more shoppers. Although, they try and grab the attention through exclusive offers and discounts but these are not enough to attract more shoppers.

Objective: Deliver personal and relevant messages

A shopping mall in Finland wanted to address the above challenge. Due to multiple stores in the mall, it was difficult for each store to identify and reach out to their consumers. Therefore, they wanted to develop a digital solution that can convey their product or brand story to the right audience.

A project is successful when it achieves its objectives and meets the expectations of the stakeholders. So, who are the key stakeholders here? — The shopper, the shopping mall and their store owners.

The primary objective of stores in the mall is to reach out to their target customers whenever they cross a particular store of their interest in the entire mall. Moreover, store owners also wanted to address the decrease in the number of visitors to their stores. Currently, they advertised on billboards or banners which conveyed offers. As this message was generic it was difficult for store owners to be sure of hitting their message to the right audience. This way store owners intend to broadcast their exciting offers and deals but cannot find ways to reach to their target customers.

Attracting More Visits

A digital solution is important to increase the footfall which can enable them to send a brand story or messages to the right audience.

A mobile app for consumers can help them receive deals, coupons, and discounts from the stores in the mall. So, how does it work? A shopper receives a notification whenever he walks near the store in the mall. This data is already with the store owner due to the interest shown by the shopper in the recent past. The notification will convey recent offers and discounts. As soon as the notification is received, a shopper would want to visit the store and get the benefits of schemes.

In this way, the message is conveyed to the shoppers who would be interested in the products of the store. There will be no miss out for shoppers and they will always stay informed as they navigate from one place to another in the mall.

Addressing the challenges

LEAP is a digital solution for store owners to broadcast their brand messages to the right customers across the mall attracting them towards their store. With the effective implementation of Attention, Interest, Desire and Action technique (AIDA) the solution brings wide opportunities to understand the customer closely and offer what they are looking for in the first place.

A customized platform – LEAP for ‘Brands’ and ‘Retailers’ reaches out to their end-consumers and establish a direct ‘connect’ with them. With its Wi-Fi triangulation technology, store-owners can run a proximity marketing campaign to keep consumers informed about the products, services, and actual special offers.

If you are looking for a location-based advertising solution for your retail business or a quick demo on LEAP write to us at hello@leap.ooo or visit us at www.leap.ooo